Luv 2 Play Indoor Playground at Norterra is the second Luv 2 Play location in the Phoenix area, boasting a three story play structure, a toddler and baby area, arcade, and more. We loved our past visit to the Surprise location. And we are happy to say that the new Shops at the Norterra venue was just as fun! (Norterra is a shopping district located near I17 and Happy Valley Road.)
The amazingness of Luv 2 Play lies in their three story climbing structure. And it’s massive! It’s similar to the ones you’ll find at Uptown Jungle or Rush Fun Park – full of surprises like a ball pit, a small zipline, slides, tunnels, a ball popper with shooters, obstacles courses, and more. The kids absolutely loved it. (Have to say this mama did too.) It’s so fun, and a great way to burn off energy and build skills.
For ages 5 and under, there are two separate play structures for them! One is just for crawlers and under 1, which is so nice if you kiddos span multiple ages. Babies can explore in their own little space! The other play area is for up to age 5, and includes a smaller version of the slides, ball pit, and other activities found in the big kids area. There’s also some fun spinning seats, oversized building blocks, and a floor piano. (Of note, toddlers are welcome in the three story structure, with supervision.)

And the fun continues with the option for kiddos to play arcade games. We played a handful with our game cards, and redeemed the points for small prizes – the games are spread out so be sure to check all around the outside perimeter of the play structures to find them all.
When hunger hits, Luv 2 Play has you covered with a variety of snacks and drinks. We had a cheese pizza which was actually amazing! Much better than other pizza we’ve had at other play places. Service was quick too. Outside food and drink, other than water bottles, are not permitted. Plenty of table seating, as well as benches and chairs, are available.
Overall, if you’ve loved the Surprise Luv 2 Play or heard glowing reports from friends, the Norterra Luv 2 Play is definitely worth a visit.
Luv 2 Play Indoor Playground at Norterra is open 7 days a week, 10am-6pm Sunday to Thursday, and 10am-8pm Friday and Saturday. Luv2Play socks only are allowed (can be purchased for $2.50/pair.) See the above chart for pricing, as well as membership informations The Family Fun Pack is a good deal for multiple children if you plan to stay over lunch. Masks are currently required unless actively playing or eating.
Luv 2 Play
2460 W. Happy Valley Road
Phoenix, AZ 85085
623-234-9151
